Senior European Tour re-brands as Legends Tour, plans major overhaul

Under the unique agreement Howsam, who founded insurance firm Staysure in 2004, will take a majority equity share in the Legends Tour – formerly known as the Staysure Tour - and will oversee the Tour’s commercial strategy. This is an evolution from Staysure’s existing umbrella sponsorship of the over 50s circuit in Europe, a deal …

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